Branding and rebranding. Recognizable from across the room.
Branding defines how your brand looks, sounds and gets recognized everywhere it shows up. Rival Studio refreshes existing brands and builds new ones: logo, color, typography, voice and a design system so everything you launch looks consistent.
Updated
When is it time to rebrand?
When your brand no longer reflects who the company is today. Common signs:
- The logo is hard to read on mobile or social media.
- Every asset looks different because there are no rules.
- The company has changed its services, audience or market.
- Competitors look more current and more trustworthy.
What does a rebrand include?
A complete identity, ready to use:
- Logo and its variations.
- Color palette and typefaces.
- Brand voice and key messages.
- A design system with components and guidelines.
- Applications: web, social, presentations and stationery.
Can the brand work in English and Spanish?
Yes. We design the identity and messaging to work in English, Spanish or other languages while keeping the same voice, which matters if you sell to Hispanic audiences in the US or across Latin America. Our team is bilingual and works from Bogotá, in a time zone aligned with US Eastern and Central time.
How do we work?
01
Discovery
We get to know your business, your audience and your competitors.
02
Concept
We present identity directions and choose one together.
03
Design
We develop the logo, color, typography and voice.
04
Delivery
A documented design system and production-ready files.
Frequently asked questions
Can you keep parts of my current brand?
Yes. Often it's better to evolve a brand than replace it, so you don't lose the recognition you've built.
Do I own the files?
Yes. We deliver all editable source files and the usage rights to the identity.
Do you also build the website?
Yes. We can carry the new brand into your website, apps, video and ad campaigns.